3D technology has set the stage to digitally revolutionize the study of the human body. For instance, the adoption of 3D technology in academia, hospitals, pharmaceuticals, and device companies has impressively improved medical education and training. Moreover, the inroads made by AR/VR into medical technology is turning the learning experience more immersive and interactive, reaping better learning outcomes. Frank Sculli and John Qualter, entrepreneurs with experience in computer graphics, software engineering, and healthcare, recognized the potential of 3D technologies in the medical field. However, these technologies were expensive and not scalable. Against this backdrop, Sculli and Qualter founded BioDigital in 2013. With a unique team of software engineers, 3D animators and scientists they launched the first fully cloud-based virtual body platform, the BioDigital Human, to offer accessible, cost-effective, and scalable state-of-the-art 3D health visualization solutions. Since then the BioDigital product offerings have grown to include a comprehensive virtual map of human disease, an interactive 3D content authoring suite named Human Studio, toolkits for developers to embed BioDigital in any digital solution, and most recently, extensions to access all the interactive 3D content in the latest AR/VR technology.
The BioDigital Human addresses the modern demand to learn anywhere, anytime in a much more engaging format. As the first cloud-based virtual body platform, the solution is a comprehensive model of human anatomy, diseases, and treatments, as well. The platform enables an interactive learning experience without the deficiencies of traditional health education. For instance, using BioDigital Human, professionals no longer have to face the disadvantages of using a 2D illustration or cadaver dissection (CD), namely, cost, exposure to formaldehyde, difficulty in finding correct structures, and more. Furthermore, unlike cadavers the digital body can be explored repeatedly, learners can compare normal and abnormal states, and entire procedures can be simulated. “Our software makes health information visual, simple and engaging,” says Sculli, the Co-founder and CEO of BioDigital.
As the “Google Maps for the Human Body,” the BioDigital Human helps professionals swiftly learn and adapt to the escalating amounts of medical information worldwide. Starting with a male and female model, the platform today comprises over 8,000 individually selectable anatomical structures, 600 simulated health conditions, and a toolkit to map and visualize data. Each system of the 3D body is fully segmented, labeled, and dissectible for easy configuration to meet any educational need. Ubiquitously accessible across all mobile platforms, the BioDigital Human is available in eight languages, and the technology is embedded by nature.
As the first cloud-based virtual body platform, the solution is a comprehensive model of human anatomy, diseases, and treatments, as well.
The software trains tomorrow’s clinicians against medical errors that may cost lives, the same way a flight simulator trains and capacitates a trainee pilot to fly an aircraft without endangering passengers.
Optimized for active learning, the BioDigital Human offers a more appealing look at body functioning in both the normal and abnormal states. The model can also emulate physiologic functions such as the heart beating, respiratory functions, and more. The BioDigital Human can be viewed from any angle, unlike being limited to a 2D illustration. Different layers of the model can be peeled off to identify different structures and conditions. The BioDigital Human is at the cutting edge of medical advancements today, enabling leading pharmaceutical and medical device companies to communicate breakthrough treatments and procedures. BioDigital also offers the Interactive 3D Model Library that holds the largest set of interactive 3D assets for health and medicine to power better learning experiences.
“With the consumerization of healthcare, the demand for patients to understand health information is growing exponentially,” says Sculli. “For the first time in history instead of patients trying to interpret difficult reading and spoken word, they can take a journey inside the body to see what’s happening.” BioDigital is more efficiently helping patients learn and understand the human body, its ailments, and their treatment.
The company can also customize the interactive 3D models according to the customer’s requirements. In 2019, BioDigital launched a product called Human Studio, which now empowers their customers to configure and create their own views of the human body for the first time. “Since launch in April of 2019, we’ve already seen over 75,000 views of the human body created on our platform,” states Sculli.
BioDigital’s expert team continue to improve the content and features of their offerings. Following their scientific roots and the guidance of prestigious medical centers, the company values constant customer feedback to solve real world problems and maintain the utmost accuracy. Overall, with a highly adaptive underlying architecture, BioDigital can iterate and adapt to the evolving needs of education, training, and marketing.